the spirit of alchemy

the task

To create a new brand of fine gin. Distilled and made with local, natural ingredients in Kent by two former chemists.

the solution

A brand idea – The Spirit of Alchemy – influenced the creative response for both the name and pack design. The design visually captures the fusion of science and nature which is at the heart of The Spirit of Alchemy.

Hand drawn ‘word strings’ wrap and twist around the bottle shape creating a design that feels alive whilst telling the story of Anno and its special Kent dry gin.

Now being stocked in many large and small independent wine and spirit merchants across the UK.