being truly authentic

the task

Muna & Muna are two sisters-in-law hailing from Aden and now based in the UK. They approached us just as they were developing their three-strong range of Middle Eastern sauces and condiments.

We were asked to direct the process of finding a brand name, as well as creating packaging design and a website that would enable their special sauces to stand out from the crowd.

the solution

We let the packaging design be inspired by Muna & Muna’s story - they created their brand from childhood memories of eating as a family, always surrounded by exotic cooking aromas.

The Bis*Bas name gives the brand a Middle Eastern feel, while being short and easy to pronounce in any language. And our iconic camel carries the wonderfully fresh ingredients to suggest Arabic origins.