Brecon Carreg

exploiting localness

the task

Following a change in its fresh air refreshment positioning, Brecon Carreg wanted its packaging to reflect its small Welsh team claim and stand out from the crowd.

the solution

A straightforward design that depicts the Brecon Carreg cottage at the foot of the Brecon Beacons, illustrated using a simple hand drawn style. The Brecon Carreg type is retained for recognition.