from an anonymous corporate to a vibrant consumer brand

the task

Following a management buyout, Freshways - Ireland's largest sandwich maker - needed branding that would better reflect the company's emphasis on quality ingredients, local suppliers, great taste and freshness.

the solution

Our bold new brand identity features an icon 'F' made up of many of the fresh ingredients that go into the sandwiches. The use of strong, earthy colours provides a natural, foodie look, contemporised by a clean font and clear range differentiation.