Fire & Smoke

design for new taste trends

the task

The big trend in flavour was behind Kerry’s innovation in fire grilled chilled cooked meats. A new brand that captured that fire grilled taste was required.

the solution

Exploration of the visual language of American pitmasters and fire grilled eateries gave us the inspiration behind an array of ideas.

Ultimately a simple identity, given provenance through Ireland’s much loved Henry Denny brand.

Supported by flame cooking against a rustic wood effect tray brought home the big flavour of fire and smoke range of chilled meats.