Homepride Flour

celebrating a much-loved British heritage brand



50th Anniversary and 'Wallace & Gromit' Big Bake promotion

the task

Homepride Flour was tired, dusty and in need of an update, including a new social media presence for brand icon Fred the flour grader.

the solution

We decluttered by using the core brand assets in a more simple and modern way, integrating with an on pack charity tie in with the Wallace & Gromit BIG Bake.

Next came the celebration of Fred's 50th, with a contemporary and celebratory pack design, and an ongoing social media campaign has seen the gradual building of a younger audience of loyal brand advocates.