authenticity and freshness

the task

As the new owners of the Libby’s brand licence for the UK and Ireland, food group Peaty Mills have big plans for Libby’s beyond its predominant fruit heritage.

the solution

The first product to hit the shelves in Waitrose is sweetcorn in convenient pots. Using a design that proudly presents Libby’s atop a white label strip that communicates the freshness of the corn with the claim Pick of the Crop and flanked by the vibrant yellow of the natural corn cob.

This is the first of many new products that will use the same design approach to push the Libby’s authenticity and freshness.