clearer communication

the task

A well known product. But a less well known brand. This was a problem for a thirty strong plus range.

the solution

We visually redefined the Marigold identity. Giving it a graphic yet real device that could confidently and proudly carry the Marigold name.

The packs were de-cluttered of random veg that interfered with product communication.

And replaced with a distinctive treatment of vegetables in abundance.