managing design for a merger
In 2003 the UK media regulator Ofcom was created by merging five different bodies. We created the identity to unify the new organisation and have since continued to develop Ofcom’s visual tone of voice to engage with both business and consumers.
Ofcom’s audience is vast and multifaceted - consumers, stakeholders, opinion formers, parliamentarians, the press, interest groups and citizens. To enable Ofcom to speak appropriately to these different groups, we developed a flexible visual tone of voice using bold colour and impactful graphics.