giving a challenger brand confidence

the task

Our love affair with proper coffee continues unabated. Percol’s ‘adventures in coffee’ proposition gave the brand a real difference in the market, as they genuinely went out looking to find the very best beans in far-flung places.

There was a fundamental need to give the brand real confidence on shelf whilst retaining its quirky graphics to convey provenance. And to stimulate a wave of new product developments that took the integrity of the coffee bean into real coffee convenience.

the solution

Consistent, strong branding and a clear hierarchy of communication adorns the extensive core range, allowing each coffee’s story to be well told and understood. Once achieved, Percol launched its next generation of coffees - focusing on convenience - to great commercial effect.