once upon a time...

the task

To develop a new brand for a range of natural fruit pressé drinks to rival the likes of Belvoir, Bottle Green and J2O.

The brand needed an idea as well as a name, identity and visual look for its brand communications

the solution

As a means by which to make the brand more special, the strategy was to make the drink available only in the on-trade.

The brand was built around the idea that only the best will do - best ingredients, best category knowledge, best service. This was conveyed by the strapline “Always a Pleasure”.

We settled on the name Story because the two entrepreneurs behind it had a great story about how they came to develop the brand and the product range. Our strong branding and simple illustrations give an understated, cool, natural feel.